Exclusive - Huawei & Leica: The Future of Dual Camera Technology In The Smartphone Industry! Read Here !

Smartphone giants continue to invest in their research towards improving cameras to go along with their new devices, as demand for digital photography continues to grow at a rapid rate. The emergence of high-powered cameras in small devices is the obvious trend right now that the tech industry is very content to feed.

Global consumer electronics leader Samsung have reportedly invested approximately $13.4 billion over the past two years in their research and development of its core technologies. Their efforts, however, are second to Apple, the leading brand in consumer smartphone technologies. They do admit that a huge bulk of their R&D budget goes to camera engineering and innovations. 

Other tech brands, such as Huawei, have also proved to be worthy competitors, with their latest P9 and P9 Plus phones that boast powerful cameras as well. The Chinese company co-created the camera with a premium partner, Leica. 

With their work together, they have successfully ridden the wave of smartphone popularity. This opens up a whole new perspective for their users, holding more powerful camera lens in such a small handheld device. With the rise of such innovation, consumer preference now shifts beyond the usual megapixel count. 

With the introduction of the iPhone 7 Plus, the dual lens camera movement increases its momentum further, urging other companies to augment their efforts to keep up with consumer demand. This creates excitement for both developers and buyers, as the market will surely see even more cutting-edge technology that offers more powerful cameras. The future is looking bright! 

Source: TNP