Viral Now - Why The Internet Is Killing Your Productivity

You can’t get by without being online. Our world is connected 24/7, and it has changed the way we live and work. When working on a project, it’s natural to turn to the web for answers or inspiration. The internet is a valuable tool, but it’s easy to find yourself distracted or overwhelmed by it.

Say, for example, that you’re working on a essay, and you need to do some research. Your search terms bring back 20 pages of results. Before you know it, you’ve spent an hour poring over more information than you’ll ever be able to use.

Maybe you notice a catchy title or an ad that draws you away from your work. You’re learning about the private details of your favourite celebrity’s life, or you’re buying the newest gadget. Time disappears and you’re still not done with your work.

We can’t live without the internet, so we need to learn how to live with it

Everything is online these days, and it’s so easy to Google whatever you want to know. We’ve gotten used to using the internet to find the answers to our burning questions.

You can’t even attend school without getting online. Online education portals and communication are a normal part of learning now. We’re so reliant on the internet, that we don’t always know how to find answers any other way.

Just 15 years ago, if you wanted to know the meaning of a word, you looked it up in the dictionary. Today, we just Google it. We no longer call a restaurant when we need to make a reservation. We go online or use an app to save ourselves a table. We don’t even have to set foot in a store anymore–we can buy whatever we need and have it shipped to us.

Having internet access should increase productivity because we don’t have to spend so long looking for answers. The internet’s ability to make information available at your fingertips is a blessing and a curse. For many people, the internet is extremely distracting.

How often do you catch yourself with non-work-related tabs open? It can take you twice as long to complete a task when you are bogged down by these distractions.

Addiction to social media is closely tied to our general addiction to the internet. Everyone is always on their phones. I’ve definitely caught myself checking my phone every ten minutes. I have to refresh my Facebook and Instagram feeds constantly because I am consumed by the fear of missing out (FOMO).^[1]

I know I’m not alone in my compulsive page-refreshing. By the time I get around to working, I don’t have enough focus and energy to put toward the task. If this sounds like you, then your productivity has suffered because of the way you use the internet.

Distraction can have long-term consequences

Decreased productivity means that you won’t be able to achieve your full potential. It’ll take you longer to do your work, or you might lose the drive and self-discipline to take care of business. Chronic distraction can even rewire your brain.^[2]

The more distracted you become, the easier it is to procrastinate. While the internet is fun and stimulating, it will almost always tempt you from working on your most-important tasks.

It just so happens that the internet has this effect on us because of our biology. The instant gratification we get from clicking, searching, and refreshing stimulates our limbic system and prompts the brain to release dopamine, the feel-good neurotransmitter.

Using the internet is an all-encompassing experience. We use our hands to type or engage our touchscreens. Our eyes and ears are flooded with stimulation from videos and notification. This bombardment of stimulation hijacks our attention and leaves us seeking the next click.^[3]

It’s time to cut the cord

The only way to stop the internet from taking up all your time and concentration is to disconnect. When you unplug, you’ll get your focus back, and you’ll be less tempted to waste time on things like email, instant messaging, and social media. There’s a time and a place for those things, and it isn’t all day every day.

Impulsiveness and our tendency toward distraction originates in the limbic system. Piers Steel, author of The Procrastination Equation calls impulsiveness the “cornerstone of procrastination.” The more impulsive you are, the more likely you are to procrastinate.

To combat procrastination and impulsiveness, we have to get our prefrontal cortex involved. We use this part of our brain to tackle difficult projects or plan for the future. There’s an even better solution to building focus than strengthening our brain against impulse: remove time-wasters before they take up your time.

Unplugging from the internet is one of the best ways to prevent yourself from wasting time in the first place. You’ll be amazed at how much more productive you are when you take control of the internet rather than let it control you.

Tips for embracing an unplugged workday

1. Disconnect when the work seems hard

The internet rewards us on a neurochemical level when we avoid doing things that we don’t want to do. When you’re working on a high-impact or challenging task, disconnecting will be so helpful for you. After you get used to not refreshing your browser or checking your email, you’ll be amazed at the sense of calm and productivity that you experience.

2. Put your phone away

Lock it up, leave it in your bag, or put it in another room. Whatever you do, don’t leave it faceup on your desk. It’s just begging for you to pick it up, and the notifications are sure to draw you away from more important matters.

3. Put your mind to it

It’s not enough to put your phone away. Go into your work with the intention of having greater focus and energy. Setting your intention will also help you fight off the temptation to scroll mindlessly.

4. Give yourself deadlines

When you don’t have a deadline, projects can take a lot longer to finish. If you weren’t given a deadline, make your own. That pressure will help you focus and get the job done on time.

5. Close the extra tabs on your browser

There are probably a few tabs that you don’t need to have open on your screen right now. Each one is an invitation to click away from your high-impact task. Get rid of anything you don’t need–even your inbox tab can be closed for a little while.

6. Prevent information overload

There are an infinite number of pages and articles on the web. Don’t let them prevent you from taking action.^[4] Put a time limit on your research. If you find an unrelated article that interests you, bookmark it for later.

Bookmarking apps such as “Pocket” and “Feedly” are great ways to save online content so that you can look back on it later.

The internet was made to improve your life

The web has changed the way our world works. It’s a bonus that adds to the quality of our life, but it isn’t critical to your survival. Use the internet to be more productive and produce better work so that you can have more energy for the things you love.

Reference

[1]	^	Psychology Today: Fear of missing out
[2]	^	Chris Kesser: How Distraction Is Rewiring Our Brains—and How Mindfulness Can Help
[3]	^	Chris Bailey: The Productivity Project
[4]	^	Interaction Design Foundation: Information Overload, Why it Matters and How to Combat It